Efficiently enrolling more representative study populations
Recruit
Building faster, stronger paths to recruitment goals
Recruitment needs a redesign. Collaborating with sponsors, we help build seamless paths to medical breakthroughs. Through end-to-end, precision recruitment services, we quickly engage more diverse, clinically-relevant populations — powered by technology, but delivered with a human touch.
Accelerating clinical trial recruitment
Precision engagement strategies
In-depth, foundational research and planning
At launch, comprehensive research helps surface participant details to ensure representation. Establishing demographics, behaviors and where people seek medical information supports development of a tailored plan that’s more focused, accessible, clear and compelling from the start.
How we deliver
- Protocol assessment
- Participant insights, such as condition-specific factors, consumer preferences and more
- Campaign forecasting and outreach strategy
Personalized enrollment journeys
Customized, end-to-end patient experiences
Initial discovery enables creation of custom outreach and adaptable workflows to increase enrollment and efficiencies. Pre-testing campaigns with real people who meet inclusion criteria allow for the best participant experience and results. And rigorous internal reviews ensure easier sponsor and IRB approvals for faster deployment.
How we deliver
- User experience, or UX, research
- Full campaign design
- Ad and message development
- Rapid journey and message testing
Real-time performance optimizations
Ongoing, data-driven analytics and enhancements
Advanced analytics enable ongoing optimizations, helping you realize faster results. Our in-house performance analytics team continually monitors your campaign’s performance to glean insights for quickly enhancing all aspects of recruitment, and for collaborating on faster, friction-free paths to your goals.
How we deliver
- Project management and analysis planning
- Continuous creative and channel adjustments
- Performance dashboards for tracking and reporting
- AI and data-driven insights and optimizations
Holistic site and patient support
High-touch, concierge-level services
Sites convert eligible prospects into participants through patient-directed and site-focused concierge services that foster patient satisfaction, free up staff, break through enrollment barriers and give essential “last mile” support.
How we deliver
- Secondary screening
- Site referral management
- Engagement reminders
- Site operation assistance
- Scheduling support
- Technical support
- Global services
Championing recruitment success
Together with Verily, we are continuing to apply novel solutions to increase the pace of studies and collect higher quality, more comprehensive data. We’re creating trials that are more efficient, patient-centered and represent the people who will use the treatments.
John Kraus, MD, PhD Otsuka Pharmaceuticals, Executive VP and CMO
Providing unique value
Collaborators in accelerating clinical trial recruitment
